Portfolio
I’ve had the opportunity to work on a diverse range of projects across commercial real estate, urban design, and brand strategy, spanning commercial, retail, and hospitality sectors. These experiences have allowed me to collaborate with cross-functional teams to deliver innovative and impactful marketing solutions.
Below is my portfolio for your review. If you’d like to see additional work, please don’t hesitate to reach out.
Marketing Collateral
(Print & Digital)
CoStar | Richmond HQ
Development of Retail Leasing Marketing Collateral
Social Media
D/City | Instagram Account
Organically promoting JBG SMITH's mixed-use real estate assets in the Shaw, DC area.
Collaborated with Design Army to manage and grow the D/City Instagram account, an initiative designed to organically promote JBG SMITH's North End Shaw retailers.
I developed holiday campaigns and partnered with retailers and prominent Washington, DC, social media influencers to create engaging content, driving awareness for mixed-use projects and boosting revenue.
Atlantic Park Residential & Surf Park | Venture Realty
Instagram Campaign Strategy
Designed a six-month social media relaunch campaign for a mixed-use development and surf park, driving engagement and revitalizing brand presence.
Preview of the campaign strategy presented to the client below.
Email Marketing
JBGS Projects
Gensler | Email Marketing Campaigns
(Various Project Examples)
Digital Strategy
Corporate Marketing Video Development & Strategy (Co-Directed)
Boston Consulting Group (BCG)
Boston Consulting Group (BCG)
Content Strategy & Development for Digital Signage
Neighborhood Placemaking
Rosslyn BID
Neighborhood Branding
Rosslyn, Virginia
Streetscape Art & Wayfinding
I led and managed JBG SMITH's Artscape and Wayfinding project in DC's Shaw neighborhood, with a focus on placemaking to elevate the area's identity and visibility. The goal was to organically brand Shaw, making it easily recognizable to both pedestrians and drivers while emphasizing key retail assets. To capture the neighborhood's authentic vibrancy, we incorporated patterns and artwork inspired by a local mural, reflecting Shaw’s unique character and energy. I collaborated closely with our graphic designer and fabricator to design and implement Shaw-branded banners, wayfinding signage, and custom graphics on sidewalks, trashcans, and bike racks around prominent mixed-use properties, including Atlantic Plumbing and The Shay.
Shaw, DC
Event Planning & Activations
Neighborhood Activation
Shaw, DC
I was tasked with activating the streetscape and sidewalk area outside JBG SMITH's mixed-use property, The Shay, with the goal of increasing retail traffic on weekend mornings while creating a vibrant atmosphere that complemented the surrounding neighborhood. To achieve this, I partnered with DC FRAY to launch a "Silent Disco Yoga" series, tapping into their large following to draw attendees from across the city. We supported the event with an extensive email and social media campaign, generating significant buzz ahead of the launch. The program gained media attention, with features in Washingtonian Magazine, On Tap Magazine, and Brightest Young Things.
Convention Booth Redesign/Event Planning
ICSC Las Vegas
The ICSC booth serves as a traveling meeting space for JBG SMITH at industry conferences, and following the company's rebrand in 2017, I led the complete redesign and rebranding of the booth. Working closely with fabricators and vendor agencies, we elevated the space with creative, unique touches that set it apart from competitors. The booth was transformed into a bright, modern environment that reflected JBG SMITH's elevated brand and quality, incorporating standout features such as bold visuals, premium materials, and interactive elements. This reimagined space not only drew attention but also created a memorable, engaging experience that distinguished us from traditional conference booths.
Previous Booth
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To promote JBG SMITH's latest commercial development in the Ballpark District, we introduced a distinctive activation—a "Washington Nationals Baseball" swag store. This innovative addition allowed key clients visiting the booth to leave with exclusive Nationals merchandise and branded promotional items, enhancing their overall experience and deepening their connection to the project.
Convention Booth Redesign/Event Planning
ICSC New York & Washington, DC
In addition to the larger booth redesign, I had the opportunity to create a compact, tailored version specifically for our retail vertical in New York City and Washington, DC. For this booth, I embraced an urban, streetscape-inspired aesthetic to capture the dynamic energy of a retail environment. I added a striking overhead structure to create height, while incorporating elements such as street art, string lights, plants, and a curated wall of décor that showcased JBG SMITH's retail assets. The aim was to craft an immersive atmosphere that mimicked a vibrant, street-level scene, bringing the essence of a retail streetscape to life.
Previous Booth
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The booth shelves were curated with plants, art, and decor purchased from local DC retailers that are within JBG SMITH's portfolio. To create a more elevated booth experience, a fridge was stocked with fresh-pressed juices, iced coffees, and snacks from Union Kitchen Grocery (JBG SMITH tenant).
Brand Experience
Amazon HQ2
Brand Experience Strategy & Environmental Graphics
Arlington, Virginia
As Design Manager, I oversaw the project management and creative execution of key branding interventions. I coordinated cross-functional teams to deliver innovative design solutions that aligned with Amazon's brand identity and business goals, ensuring projects were completed on time and within budget.
This role enhanced my ability to manage complex workflows while driving impactful brand experiences.
Nestlé USA
Brand Experience Strategy & Environmental Graphics
(Various locations include Arlington, VA, Bridgewater, NJ, and Glendale, AZ.)
As Design Manager, I've had the opportunity to collaborate with Nestlé on multiple office projects, each distinctly designed to reflect one of their 2,000 brands. My role involved ensuring that every space accurately embodied the brand identity while strictly adhering to each products brand's unique guidelines. In addition, I led the neighborhood identity and digital strategy for their Arlington office. Nestlé remains a key client, and I continue to nurture this relationship, supporting their expansion across the country as they grow and develop new brand locations.
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